On this must listen episode, Cathline shares but a fraction of her life story with us and the pertinent pieces that led to the development and operation of Wise Bites.
Having successfully started and operated 5 unique businesses of her own, Cathline (also a mother of three) is a powerhouse of business knowledge and definitely a voice worthy of our attention.
Most noteworthy was CJ Trade consulting, an international consulting company that Cathline built where her work included research, writing training modules and delivering training for Women Entrepreneurs in developing countries. Her clients included the United Nations, the International Labor Organization, the International Trade Organization, Women in International Networking (W.I.N.), the Private Sector and NGOs.
Cathline shared her approach to market testing, scaling production, management of cash flow and supply chain, distribution, marketing, sales and her grand vision for the future.
We go into some detail on the rigorous process required to become certified vegan, gluten free, nut-free, Kosher & non-GMO - the enormous amount of time, record keeping and costs associated, AND the rewarding value & credibility that it can bring to your business.
It was an absolute pleasure speaking with Cathline, and a privilege to have had an hour of her time to dig into the world of Wise Bites and business in general.
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Founded in 2012, Wise Bites is a family owned food manufacturer and distributor of certified vegan, gluten free, nut-free, Kosher & non-GMO baked goods that are produced in their own dedicated facility, located in Richmond, B.C.
With a current collection of over 23 SKUs of various cookies, muffins & treats (all of which are proudly free of the top 11 allergens) Wise Bites can be found in all of the large retail banners right across Canada in the gluten free and health food section.
https://wise-bites.com/
Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
50. Developing a common food product for the market, business partners and giving back with Destiny Hoostie & Kelsey Coutts from Bangin’ Bannock
49. Baking with heart, community and the Panela Lemon startup story with Marilyn Cordoba, owner and operator at Panela Lemon
48. Combining a big dream with a big leap of faith, with Todd & Melinda Kopet from Alkeme Foods
47. Planted Expo, the thriving plant based market and leadership with Stevan Mirkovich - Owner and Chief Relational Officer at Planted
46. BC’s blue economy & seaweed cultivation with Bruce Wallinger - Food Sector Director & Board Member @ The Pacific Seaweed Industry Association
45. CPG Brokers and industry networking with Kerry Somerset Williams - Pres @ the Food Executives Club of Vancouver & Snr KAM @ Brandseed Marketing
44. An innovative packaging approach, discipline and the four F’s with Mitch Jacobsen - Founder and CEO @ Rviita Inc.
43. Competing on quality (not price), the challenge of a seasonal product and utilizing grants with Lola Adeyemi - Founder & Chief Souper Woman @ It’s Souper
42. Managing risk, scaling production and the transition from B2C to B2B marketing & sales with Lyndsay Scott - Founder & CEO of Kindred Cultures Inc.
41. Applying proven tech startup methodologies when testing your CPG product with Jannine Rane & Anush Sachdeva - Co Founders of Zing
39. Leveraging grants, imperfect fruit and the luck in finding the yin to your yang with Isabelle Lam, Co-founder & COO at Remix Snacks
38. Growing in step with your business, with Liza Martinenko - Co founder & CEO of Mood Milk Inc.
37. Building a food based business that makes an impact with Justin Kopetzki, Co Founder & CEO of Justo’s Craft Dips
36. Holding onto more of your hard earned money and being clear on your goals with Jacky Ip - Certified Financial Planner at Ocean 6 Wealth Advisory
35. The balancing act of being a modern woman, stepping out of your own way & the East Van Jam story with Natalie Ferrari-Morton, Founder & owner of East Van Jam
34. Leveraging current consumer insights & trends, direct to shopper data and workplace wellness with Jessica Malach, VP of Partnerships and Insights at Social Nature
33. The benefit of selling your food based CPG on Amazon with Myra Moyo, Founder and Co Owner of Bake in a Minute
32. Marketing your food brand to the people who are hungry for it with Lindsay O’Donnell, Founder and Marketing Director of Piquant Marketing.
31. Turning your business idea into a tangible reality with Mina Haghighi, Business Development Manager at Futurpreneur Canada
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