The Fundraising Talent Podcast
Business:Non-Profit
Heather wants charities to recognize that they may be vastly underestimating the value they bring to their corporate sponsors and that, in doing so, they may prohibit themselves from building mutually beneficial relationships that can bring far more value than simply financial support. Heather explains that we’re beyond the era of old-school corporate giving where the charity delivers on the good and the corporate sponsor just delivers on a check. Heather is the founder and president of The boutique fundraising consultancy, BridgeRaise, which helps nonprofits take their corporate giving efforts to a new level starting with aligning everyone’s values.
Heather wants nonprofit leaders to see that they are bringing more to the table and have the opportunity to welcome their corporate sponsors into an active, co-creative type of relationship. The type of relationship Heather describes allows leaders to do away with the deficit-thinking that always postures the charity with their hands out, looking for a hero to rescue them. Rather than partnering with corporations who select their partners like members of a “flavor of the month club,” Heather wants charity leaders to seek out purpose-led corporations that can be counted on for sustainable, meaningful relationships that translate into the most signicant levels of support.
As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.
What do we gain by drawing a line between fundraising and marketing?
Is fundraising suffering from a serious case of narration sickness?
Should we learn to see fundraising through the symbolic lens?
What happens when the donor flips the switch on the relationship?
Could fundraising benefit from a new approach to leadership?
Do boards and bosses have unreasonable expectations of fundraising?
Is nonprofit fundraising long overdue for a reset?
Do boards and bosses want to ensure that they are the hero in the story?
How much of fundraising’s success depends on meaningful places?
How many job descriptions will dramatically change in our post-pandemic world?
Why does fundraising let money be the hero in so many of our stories?
Did the pandemic afford us time for some tough conversations?
Do some of us take for granted how easily we can navigate fundraising?
How can fundraisers do the right thing and get caught doing it?
Are nonprofits giving their power away by cutting ties with bad actors?
Does fundraising deliberately distance itself from the truth?
Great Fundraising Opportunity w/The Salvation Army
Can fundraising evolve for those who give on their own terms?
Can fundraising learn how to put the relationship ahead of the gift?
Do we owe ourselves a new case for fundraising?
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