The Fundraising Talent Podcast
Business:Non-Profit
Heather wants charities to recognize that they may be vastly underestimating the value they bring to their corporate sponsors and that, in doing so, they may prohibit themselves from building mutually beneficial relationships that can bring far more value than simply financial support. Heather explains that we’re beyond the era of old-school corporate giving where the charity delivers on the good and the corporate sponsor just delivers on a check. Heather is the founder and president of The boutique fundraising consultancy, BridgeRaise, which helps nonprofits take their corporate giving efforts to a new level starting with aligning everyone’s values.
Heather wants nonprofit leaders to see that they are bringing more to the table and have the opportunity to welcome their corporate sponsors into an active, co-creative type of relationship. The type of relationship Heather describes allows leaders to do away with the deficit-thinking that always postures the charity with their hands out, looking for a hero to rescue them. Rather than partnering with corporations who select their partners like members of a “flavor of the month club,” Heather wants charity leaders to seek out purpose-led corporations that can be counted on for sustainable, meaningful relationships that translate into the most signicant levels of support.
As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.
226 | How can my nonprofit create a new fundraising strategy in one-week?
225 | Has the annual fund become fundraising’s comfort zone?
224 | Can our culture of philanthropy emerge from authentic story-telling?
223 | How can nonprofits effectively reframe their fundraising opportunities?
222 | How do we get the relationship between CEO and Chief Fundraiser right?
221 | What if fundraising technologies could shift our focus from initial to subsequent gifts?
220 | Has the pandemic readied fundraising for a growth spurt?
219 | Is it time for fundraising to abandon the notion of “going directly to the cause”?
218 | Why isn’t your nonprofit using a multi-channel approach to fundraising?
217 | Who is to blame for your organization’s arms-length fundraising habits?
216 | What might be possible if digital fundraising really shoots for the moon?
215 | What does an ideal partner for lane one fundraising look like?
214 | Is now the right time to outsource your lane one fundraising efforts to someone you trust?
213 | How can fundraisers take their acknowledgement efforts to a whole new level?
212 | How can nonprofits leaders ensure that they are building authentic donor relationships?
211 | Should we look for fundraising professionals who stay put a bit longer?
210 | Is now the time to drop the fundraising formulas and experiment with something new?
209 | How can fundraising professionals push a little harder on their DEI efforts?
208 | Why is early specialization so dangerous for fundraising professionals?
207 | How do we ensure that both marketing and fundraising are given their due?
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