In this episode, Susan Finch and Tessa Burg dive deep into the ethical and strategic incorporation of AI tools, such as ChatGPT, into business workflows and educational systems. They discuss the importance of understanding biases, setting up standards across the company, and adopting a cautious approach to the usage of generative AI tools. They emphasize the need for a strong QA process and internal policies to protect clients and businesses. Additionally, they touch on the importance of educating students and teachers on how to properly use AI tools to enhance creativity and communication. Susan and Tessa share real-life examples and insights to highlight the challenges and benefits of using AI tools while maintaining a strong focus on ethics, security, and bias. Tune in to explore the nuances of incorporating AI into your daily workflows and the importance of approaching it with a strategic mindset.
Listen to Tessa's episode from Leader Generation on this topic, as well.
The Unique Edge Marketers Have Over ChatGPTLinks from this episode:
Susan on LinkedIn
Tessa on LinkedIn
Time-Saving vs. Think-Saving blog post
Selling to Healthcare & Hospitals - you need to be able to understand all the terms.
Sales Engagement to Enable the Buyer = Buyer Enablement
What is The Modern Seller and Why You Need to Become One.
The Seller's Challenge - Gatekeepers, concerns vs. objections.
The Seller's Challenge
You asked for their email, now what?
B2C: Simple ways to build credibility - maps, reviews and top 10 lists.
Let your past podcast episodes do the heavy lifting.
Is Your Exhibit Booth Boring - answer - YES IT IS.
6 Easy Event Attendee Tips to Maximize the Value
Testimonials - the glow of the moment: make the most of it.
Event Marketing Budgets & Digital Marketing
John Golden, CSO Pipeliner CRM Revenue Tip: Treat Prospects Like Clients.
Event Communication - Put your ego aside
5 Simple ideas to generate leads before the conference
Event Marketing Budgets & Digital Marketing
Why you need an online pressroom.
Additional Ways to Generate Event Revenue
Use easy URLs to track your marketing efforts for events, books, products, campaigns.
Your voicemail message - your first hello, or your last.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored