David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now.
By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world.
He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made.
You will enjoy this episode, especially if you manufacture a laboratory product and wonder about translation, distributors, and China.
Other Links:
Listen to this episode about having your distributors do your translation: https://www.theglobalmarketingshow.com/e/global-sales-vs-global-marketing/
Learn how to rock virtual international trade shows: https://www.rapporttranslations.com/videos/international-virtual-trade-shows
Reach out to meet Bill Kinney if you want to increase your ROI on trade shows: http://meetroi.com/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with David - https://www.linkedin.com/in/doliva/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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Updated Format and Announcements - Show #85
Telemarketers and Jukeboxes in Costa Rica - Show #84
From 0 to 100 with Global Marketing - Show #83
Translation Strategy is Important - Show #82
American BBQ Sauce Translates Well in Dubai - Show #81
Ukrainian Employees and People - Show #80
Localize your Quotes - Show #79
What is an NFT - We’ll Translate it into English - Show #78
Translating Education into Experience - Show #77
Exporting into Hot Markets in the USA - Show #76
Podcasts and Translation - Show #75
Wendy as the Guest: Conquering Chaos Podcast - Show #74
Global Golf and Translation - Show #73
Disney – HP – Visa and Global Marketing - Show #72
It’s NOT If, But When – Protect your Reputation and Build Relationships - Show #71
What do HP, Adobe, and Ricoh have in Common - Show #70
Global Marketing and Translation in Risky Environments - Show #69
Champagne Moment in Global Marketing - Show #68
Half Human/Half Machine for Global Business Growth - Show #67
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