Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 243: Learn How To Use LinkedIn's Lead Gen Form And Video Ads
Ep. 242: How To Use Linkedin to Generate Leads With Richard Moore
Ep. 241: Where Google is Going & Aligning Your Business with Mark Traphagen
Ep. 240: Go behind the scenes for Todd's Tony Robbins Webinar
Ep. 239: How To Use Video To Crush Deals Faster with Tyler Lessard
Ep. 238: How Long Should A Video Be?
Ep. 237: Dominate Google Search Without Paid Ads
Ep. 236: Todd's Backstory: Ken Walls interviews Todd Hartley
Ep. 235: Discover How To Use YouTube To Advance Sales
Ep. 234: Using Video To Achieve Business Mastery: 4 Zones of Influence
Ep. 233: What Sales Will Look Like After Quarantine
Ep. 232: Remote Selling: How to Warm Up Your Prospects
Bonus Episode: Decreasing Anxiety During Crisis with Dylan Ali
Ep. 231: Tony Robbins’ Small Business Resiliency Kit featuring Todd Hartley
Ep. 230: How to Sell to Access Restricted Prospects
Ep. 229: Top 3 Video Strategies for Selling Remotely
Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales
Ep. 227: How The Best Salespeople Create Value to Win the Sale
Ep. 226: 3 Ways to Use Video to Grow Repeat Business
Ep. 225: Using Video to Engage Your Internal Team
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