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Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production

Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production

Business

Ep. 197: The Long-Form Video Trend & Why It’s the Secret to Binge Worthy Buying Experiences

Ep. 197: The Long-Form Video Trend & Why It’s the Secret to Binge Worthy Buying Experiences

2019-04-16
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Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video. “It’s better if people watch 100% of our 30-second video than if they only wat...

Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.

“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”

...Unfortunately, conventional wisdom is wrong and here’s why.

Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.

The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.

If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.

In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.

Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!

view more

More Episodes

Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself

2021-10-26 49

Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt

2021-10-25 139

Ep. 475: The Limiting Belief a Teleprompter Solves

2021-10-24 168

Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone

2021-10-23 182

Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara

2021-10-21 229

Ep. 472: Getting your Natural Charisma to Shine Through on Camera

2021-10-19 241

Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing

2021-10-18 209

Ep. 470: Todd Reveals the Blue Speedo Story

2021-10-15 249

Ep. 469: Todd Recaps Week 1 of His Bootcamp

2021-10-14 217

Ep. 468: When and Why to Use Animation in Video

2021-10-13 236

Ep. 467: Todd Talks Buyer Philosophy

2021-10-12 242

Ep. 466: The Viral Video Hoax

2021-10-07 291

Ep. 465: Breaking Down a Client Testimonial Story

2021-10-06 275

Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine

2021-10-03 307

Ep. 463: Why Adding Massive Value is Vital

2021-10-02 283

Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach

2021-10-01 257

Ep. 461: The Pros and Cons of Using a Teleprompter

2021-09-30 263

Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel

2021-09-29 267

Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed

2021-09-27 325

Ep. 458: Todd After Dark: Growth Games and Career Acceleration

2021-09-20 382
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