Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video. “It’s better if people watch 100% of our 30-second video than if they onl...

Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.

“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”

...Unfortunately, conventional wisdom is wrong and here’s why.

Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.

The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.

If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.

In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.

Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!