Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
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Ep. 162: How to Use Video to Create Your Website’s Best Content, with Rand Fishkin
Ep. 161: Why Investing in the Best Tools Will Help You Grow Your Video Marketing
Ep. 160: How Businesses are Adopting Video and the Biggest Trends
Ep. 159: How to Track Your Prospects and Become an Attention Marketer
Ep. 158: How to Leverage a Sniper’s Mind to Get Better Results
Ep. 157: Using the Power of Video to Create a Movement
Ep. 156: How to go From a One Man Band to a Video Production Army
Ep. 155: How to Overcome Adversity with Your Digital Marketing Campaigns
Ep. 154: Why Brands Should Niche Down and Focus on YouTube
Ep. 153: How to Recognize and Capitalize From Developing Market Trends
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Ep. 151: How to do Your Thought Leadership Videos on the Cheap
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