Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 112: How To Use Video In Each Stage of The Buyer's Journey
Ep. 111: How to Optimize The Most Important Pages of Your Website With Video
Ep. 110: How Green Screens Hurt Your Overall Production Value (And What To Do Instead)
Ep. 109: Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge
Ep. 108: Three Daily Success Rituals That Create Video Marketing Masters
Ep. 107: The 7 Most Significant Social Platforms for Video Marketers
Ep. 106: Selecting the Right Key Performance Indicators for Your Online Video
Ep. 105: Talk Triggers: How to Turn Your Customers into Raving Advocates for Your Business, with Jay Baer
Ep. 104: LinkedIn’s New Video Feature: What Marketers Need to Know
Ep. 103: Sales Psychology: How to Maximize Your Potential and Crush Your Quota, with Dan Lier
Ep. 102: How to Double Your Website Engagement
Ep. 101: How to Supercharge Your Content Strategy with Video (with Marcus Sheridan)
Ep. 100: Behind the Scenes of Todd’s Career in Talk Radio
Ep. 98: What Google’s Mobile-First Initiative Means for Your Business
Ep. 97: How to Improve Your Account-Based Marketing Strategy with Video
Ep. 96: How Katy Perry Pushed the Boundaries of Live Video
Ep. 95: How to Use Music and Sound in Your Business Video
Ep. 94: How to Avoid a Video Marketing Train Wreck
Ep. 93: Animation vs. Live Action: Which Is Right For Your Video Goals?
Ep. 92: Why 3600+ Stores are Closing in 2017
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