Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 228: Using Storytelling and Vulnerability in Video to Make Sales
Ep. 227: How The Best Salespeople Create Value to Win the Sale
Ep. 226: 3 Ways to Use Video to Grow Repeat Business
Ep. 225: Using Video to Engage Your Internal Team
Ep. 224: Using Video Email to Book Meetings, Close Proposals, and Enhance Client Relationships
Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn
Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000
Ep. 221: The Art of Business Storytelling, featuring Kindra Hall
Ep. 220: Fanocracy: Turning Customers Into Raving Fans
What's Coming Up On Video Marketing Mastery
Ep. 219: Irrefutable Marketing Laws of the 2020s
Ep. 218: How To Overcome Adversity When It Comes Looking for You
Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?
Ep. 216: Using Video to Increase Conversion Rates
Ep. 215: Discover How to Maximize Your Prospects Attention Span
Ep. 214: Why "More Leads" Might Not Be The Answer
Ep. 213: Show & Tell: The Power of Visual Sales & Marketing Assets
Ep. 212: Proving Results From Video Marketing
Ep. 211: The Latest Development of LinkedIn Live Video
Ep. 210: Customer Psychology And The Buying Decision
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