Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 191: How to Choose Profitable Video Topics for Your Business
Ep. 190: How to Track Video Marketing ROI
Ep. 189: Why We're Excited About HubSpot Video
Ep. 188: The One Place Your Business Shouldn’t Use Video
Ep. 187: 5-Step Roadmap for Creating an Irresistible Marketing Message
Ep. 186: The Right Way to Charm & Prospect New Business using Video
Ep. 185: How to Create a Winning Video Marketing Strategy
Ep. 184: Using Video to Convert More Conference Leads into Customers
Ep. 183: The Anatomy of a Perfect Customer Testimonial Story
Ep. 182: How Restaurants Can Grow Their Business Using Video
Ep. 181: The 7 Stages to a Successful Video Project
Ep. 180: How Chili's Generated 7,800 Leads Using YouTube Form Ads
Ep. 179: 3 Strategies to Turn Social Media Followers Into Customers
Ep. 178: What Top Earning Salespeople Do Differently, ft. Dan Lier
Ep. 177: How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio
HubSpot Launches "HubSpot Video" — a fully integrated video solution, powered by Vidyard
Ep. 176: How to “Spy” on Your Prospects (And Sell to Them Faster)
Ep. 175: How To Sell Faster with Video
Ep. 174: What Marketers Can Learn from the Navy's Video Recruiting Strategy
Ep. 173: How to Create a Powerful Customer Testimonial Video
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