According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that.
1) Start with a question that is relevant to your customer and their problem
2) Explain what causes the problem
3) Provide the solution to your problem.
Great content is just that easy.
Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon
#818 Business Personalities
#817 Storming the Castle
#816 Match Your Products to Customer Needs
#815 Building Relationships on LinkedIn
#814 Your Customer is More than Numbers
#813 Simple Video Tips
#812 Help Your Competitors
#811 Give Google Information About Your Business
#810 Match Your Marketing To Your Goals
#809 Three Types of Competitors
#808 Brand Elements
#807 Sales Starts with a Real Conversation
#806 Do The Research
#805 Start Up Technology
#804 Secure Your Business
#803 Business Plan Myths
#802 Mentorship
#801Favorites of 2022
#800 Happy Anniversary More than a Few Words
#799 Generate New Sales From Old Clients
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