According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that.
1) Start with a question that is relevant to your customer and their problem
2) Explain what causes the problem
3) Provide the solution to your problem.
Great content is just that easy.
Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon
#838 Marketing Success is Not a Fairy Tale
#837 Simplified SEO
#836 More than One Reason to Buy
#835 The Business Plan Review
#834 Use Email to Build Trust With Your Audience
#833 - Smart Pricing Starts in The Mind of Your Customer
#832 Sales is a People Business.
#831 Escaping the Hustle with Matthew Turner
#830 Reward Yourself
#829 The Marketing Flywheel with Josh Ramsey
#828 - What’s In Your Sales Plan
#827 Smart PPC for Small Businesses
#826 Contingency Planning
#825 Emotion Driven Marketing
#824 From Our Archive - The Elevator Pitch
#823 Capacity
#822 Influencer Marketing
#821 Man Vs Machine
#820 ABC’s of Sales
#819 The Rise of A.I.
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