According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that.
1) Start with a question that is relevant to your customer and their problem
2) Explain what causes the problem
3) Provide the solution to your problem.
Great content is just that easy.
Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
#894The Strategy of Good Web Design
#893 The Human Factor
#892 Convey Meaning with an Image
#891 What to Do With Your Book After It is Published.
#890 What Type of Networking Animal Are You?
#889 Do you Know What a Customer is Really Worth?
#888 The Future of Content Marketing
#887 Improve Your Closing Rate
#886 I am my Brand
#885 Simple Tricks to Improve Your Public Speaking
#884 Google Can’t Read
#883 Maybe You Should Buy a Business
#882 Improve Your Listening Skills
#881 Hop Into the Mailbox
#880 Stop Spiraling Toward Burnout
#879 Make Chat GPT Work For You
#878 Go Where Your Customers Are
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