According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that.
1) Start with a question that is relevant to your customer and their problem
2) Explain what causes the problem
3) Provide the solution to your problem.
Great content is just that easy.
Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon
#797 Authenticity Matters
#796 You’ve Got Mail
#795 Tips to Train Your Brain
#794 A Little Cappuccino Goes a Long Way
#793 Finding Your Ideal Client
#792 The Long Game
#791 Life Cycle Marketing
#790 Invite me In
#789 Empathy and Action
#788 The Follow Up Process
#787 MEGA Position
#786 Lessons from Improv
#785 Copywriting Style Guide
#784 New Tech - Finding What is Right for You
#783 Measure Your Email Results
#782 Google Wants You to Do Better
#781 Time to Pivot
#780 Protect Your Assets
#779 It Is All About The Cash
#778 Cost Plus Pricing
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