Episode 87 - People Don't Like Advertising and Marketing
I hate to break it to you, but people don’t want to be interrupted by advertising and marketing.
I know. That’s the last thing I want to hear, too, as I’ve earned my livelihood in this business for years.
But we can’t bury our heads in the sand. We can’t look the other way. We can’t say we weren’t warned.
Not after reading a recent article in The New York Times (“The Advertising Industry Has a Problem: People Hate Ads" (https://www.nytimes.com/2019/10/28/business/media/advertising-industry-research.html) that painted a very pessimistic picture of what my colleagues and I do for a living.
Consumers are turning off and tuning out, going so far as to pay extra to receive news, information and entertainment without being bothered by brands’ incessant cries for attention and engagement.
This is what I’ve been saying for a while now in my videos and presentations, advertisers and marketers have to change how they do business or else.
This is why I believe so strongly in social media, as it represents a much more authentic, credible way of communicating with our audience members.
Like an Ice Cream Truck on Social Media
The Three A's of Social Media
Use Social Media as an Ice-Breaker
Getting Attention on Social Media
How Do You Score on Social Media?
Three Trends in Marketing to Watch
Use Social Media Like Chloe Kim
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