Episode 87 - People Don't Like Advertising and Marketing
I hate to break it to you, but people don’t want to be interrupted by advertising and marketing.
I know. That’s the last thing I want to hear, too, as I’ve earned my livelihood in this business for years.
But we can’t bury our heads in the sand. We can’t look the other way. We can’t say we weren’t warned.
Not after reading a recent article in The New York Times (“The Advertising Industry Has a Problem: People Hate Ads" (https://www.nytimes.com/2019/10/28/business/media/advertising-industry-research.html) that painted a very pessimistic picture of what my colleagues and I do for a living.
Consumers are turning off and tuning out, going so far as to pay extra to receive news, information and entertainment without being bothered by brands’ incessant cries for attention and engagement.
This is what I’ve been saying for a while now in my videos and presentations, advertisers and marketers have to change how they do business or else.
This is why I believe so strongly in social media, as it represents a much more authentic, credible way of communicating with our audience members.
A Few Words with Joe Gill
Create Content Constantly
Everybody is Important
Are You Trending?
The Importance of Listening on Social Media
Don't Let the Grass Grow Under Your Feet on Social Media
The Golden Rule on Social Media
Collaboration is Music to the Ears of Your Audience on Social Media
The Importance of Authenticity on Social Media in the Fake News Era
If You Snooze, You Lose on Social Media
March to the Beat of Your Own Drum on Social Media
Video Killed the Marketing Star
Do Things the Opposite Way on Social Media
Lead Your Own Tribe
What Marketers Can Learn from Taylor Swift
A Copywriter is Like a Performance Artist
Social Media is a Marathon
Don't Work in a Vacuum
Does You-Know-Who Tweet Better Than You?
Red Tape and Social Media
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