Episode 87 - People Don't Like Advertising and Marketing
I hate to break it to you, but people don’t want to be interrupted by advertising and marketing.
I know. That’s the last thing I want to hear, too, as I’ve earned my livelihood in this business for years.
But we can’t bury our heads in the sand. We can’t look the other way. We can’t say we weren’t warned.
Not after reading a recent article in The New York Times (“The Advertising Industry Has a Problem: People Hate Ads" (https://www.nytimes.com/2019/10/28/business/media/advertising-industry-research.html) that painted a very pessimistic picture of what my colleagues and I do for a living.
Consumers are turning off and tuning out, going so far as to pay extra to receive news, information and entertainment without being bothered by brands’ incessant cries for attention and engagement.
This is what I’ve been saying for a while now in my videos and presentations, advertisers and marketers have to change how they do business or else.
This is why I believe so strongly in social media, as it represents a much more authentic, credible way of communicating with our audience members.
Reading, Writing, Arithmetic and Social Media
Putting Yourself Out There on Social Media
If I Were a Business or a Brand with the Budget
The Tree That Falls in the Woods
What Can You Do for Social Media?
New Belgium Brewing‘s Torched Earth Ale
Ubiquity, Frequency and Quality on Social Media
Satisfying Your Audience‘s Needs, Wants and Demands
Preach Like Chynna
Twitter Spaces, Customer Experience and More with Brian Hurst
The Four Ps of Marketing
Authenticity on Social Media
Jump on the Social Media Bandwagon Before It's Too Late
Marketing, Social Media, Healthcare and Teaching with James Gardner
Put More Emphasis on the Social in Social Media
Marketing is Every Employee's Job
PR and Corporate Communications with Maura FitzGerald
The Language of Global Marketing with Wendy Pease
The Free Offer Works Wonders
Marketing Isn't Difficult
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