Episode 87 - People Don't Like Advertising and Marketing
I hate to break it to you, but people don’t want to be interrupted by advertising and marketing.
I know. That’s the last thing I want to hear, too, as I’ve earned my livelihood in this business for years.
But we can’t bury our heads in the sand. We can’t look the other way. We can’t say we weren’t warned.
Not after reading a recent article in The New York Times (“The Advertising Industry Has a Problem: People Hate Ads" (https://www.nytimes.com/2019/10/28/business/media/advertising-industry-research.html) that painted a very pessimistic picture of what my colleagues and I do for a living.
Consumers are turning off and tuning out, going so far as to pay extra to receive news, information and entertainment without being bothered by brands’ incessant cries for attention and engagement.
This is what I’ve been saying for a while now in my videos and presentations, advertisers and marketers have to change how they do business or else.
This is why I believe so strongly in social media, as it represents a much more authentic, credible way of communicating with our audience members.
The Social in Social Media
Involve Your Audience as a Marketer
The Emotional Connection You Make with Your Audience
Purpose-Driven Branding with Katie Burkhart
What's What in Social Media with Angela Pitter
Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond
Nobody Trusts Anybody Anymore
Being Incessant on Social Media
Put on a Show
Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane
Being Inspired and Impressed by Debbie Bean
The Secret of Success in Marketing and Elsewhere
A Few Words about Marketing with Chris Russo
A Few Words about Marketing with Amanda Baier
A Few Words with Robert Lee and Matt Haas
Activate Your Audience
A Few Words with Caroline Cooke
Try a Limited-Time Collab
A Few Words with Jessie Coan
The Domino's Homemade Film Festival
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth