The Passle Podcast - CMO Series
Business:Marketing
Earlier this month, we were lucky enough to be invited to LMA Southeast's Annual Conference. What better way to join in the spirit of LMA and drive the knowledge sharing that makes it such a powerful network than bringing a live episode of our own Passle CMO Series Podcast.
This episode of the podcast is brought to you live from that conference and we've chosen a special topic and guest for this CMO Series first.
Join Eleanor Smith, Chief Client Officer at Barnes & Thornburg and Alistair Bone, Vice President at Passle as they take a deep dive into moving your marketing from transactional to strategic.
They cover the key elements of building a more valuable and valued marketing career:
- Being proactive in positioning the firm and its attorneys
- Understanding your clients and communicating challenging concepts to the market
- Using data to drive better outcomes and position marketing as a strategic advisor
CMO Series REPRESENTS - Empowered but Exhausted: A Sneak Preview of Empowered Women Event 2024 with Susan Freeman
Episode 142 - Sivan Galinsky of BFKN on Crafting an Award-Winning Website in a Mid-Size Firm
Episode 141 - Brad Vynalek & Jennifer Rupkey of Quarles on Harmonizing Firm Leadership and BD
Episode 140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services?
CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice
Episode 139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey
Episode 138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand
CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice
Episode 137 - Deborah Farone on Why BD Coaching is Essential for Women
Episode 136 - Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success
Episode 135 - Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey
Episode 134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market
CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability
CMO Series REPRESENTS - Inspiring Inclusion: Promoting a Culture of Recognition from the Top
Episode 133 - Susanne Pugsley on What it Takes to Become a Marketing & BD Consultant
Episode 132 - Hugo Peña of Gonzalez Calvillo on The formalisation of Law Firm Business Development
Episode 131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand
Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD
Episode 129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms
Episode 128 - Melodie Tilley of FordHarrison on Creating A Culture Of Human Connection In Legal Marketing
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