The Passle Podcast - CMO Series
Business:Marketing
Earlier this month, we were lucky enough to be invited to LMA Southeast's Annual Conference. What better way to join in the spirit of LMA and drive the knowledge sharing that makes it such a powerful network than bringing a live episode of our own Passle CMO Series Podcast.
This episode of the podcast is brought to you live from that conference and we've chosen a special topic and guest for this CMO Series first.
Join Eleanor Smith, Chief Client Officer at Barnes & Thornburg and Alistair Bone, Vice President at Passle as they take a deep dive into moving your marketing from transactional to strategic.
They cover the key elements of building a more valuable and valued marketing career:
- Being proactive in positioning the firm and its attorneys
- Understanding your clients and communicating challenging concepts to the market
- Using data to drive better outcomes and position marketing as a strategic advisor
CMO Series REPRESENTS - Embracing Equity: The Role of Mentorship in Professional Services Marketing
CMO Series Special: Robyn Addis of LISI on what’s in store at the #FollowFriday Conference
Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs
Episode 80 - Anna Hedgepeth of Cranfill Sumner on her personal story about leading change management within a legal BD and marketing team
Episode 79 - Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture
Episode 78 - Powers Tanis of McAngus Goudelock & Courie on culture, communication and the role of marketing
Episode 77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm
Episode 76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm
Episode 75 - Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals
CMO Series Special: Your Guide to taking on 2023
Episode 74 - Suzanne Donnels of Davies on aligning technology with your firm’s goals for success
Episode 73 - Michael Hertz of White & Case on leading innovation in law firms
Episode 72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department
Episode 71 - Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer
Thanksgiving Special
Episode 70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO
Episode 69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer
Episode 68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm
Episode 67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm
Episode 66 - Tom Elgar on the four pillars of effective content marketing in professional services
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