A question foremost in the minds of many retailers is, “How can I capture the eyes and hearts of today’s younger, savvy shopper?” Creating a brand that resonates with a specific target market and effectively communicating that brand’s promise can augment awareness and recall, help differentiate from competition, inspire consumer conversation and drive desire. Alex Williams, on behalf of Plumb Club Member IDD New York shares the theory of anchoring a brand in archetype and discusses how those associations are important in defining memorable brands. He takes the listener through 12 core archetypes, how they can be applied to foundational brand making and discusses how they can set a business apart from competition. IDD is a trusted supplier to thousands of retailers nationwide for jewelry programs, best-selling bridal, diamond basics and consumer finance programs, all fully supported by marketing assets.
Innovative Tools to Grow Your Jewelry Retail Business
Don‘t Leave Potential Sales On The Table
The Basics For Success With Pearls
Wayfair Has Complicated State And Local Tax Collection. What Do Jewelers Need To Know?
Diamond Jewelry Trends
Shortening The Bridge in Supply Chain
The Importance of Images
Retailing in Today’s World
Do You Know What Goes Into Your Product Wholesale Price?
Jewelry Security and Maintenance for Investment Jewelry
The Innovation Report
Jewelry Technology - Benefiting from the Tools of the Trade
Strategies to Brand as an Independent Jeweler
Contemporary Metals in Today's Jewelry Stores
Lab Grown Diamonds - Meeting Consumer Desire
Digital First
A Changing Industry - What Can You Do To Adapt
Automating Jewelry
Capitalizing on Branded Content to Drive Engagement
Creating Power Partnerships Between Retailers and Manufacturers
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