Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
Interview with Meghan Daly, Whole Whale's Paid Social Manager about the changes that will impact digital advertisers on Facebook.
Simply put, iOS14 is Apple’s most current iPhone operating system. iOS14.5 is an update to this operating system that will include many things (including 200+ new emojis!), but the specific update that’s generating a lot of buzz is the launch of an in-app prompt. This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity.
Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt:
If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. This means it will also change whether you, as a Facebook advertiser, have access to that data.
252: (news) Hurricane Ida & Afghanistan Nonprofit Response
251: (news) Afghanistan Fundraising & Nonprofit Democracy Report
250: (news) Afghanistan & Haiti - How Nonprofits are Responding
249: (news) Half of U.S. Gives & ASPCA Overhead Questions
248: From Fellow to Fulltime - Kariesha Martinez exit interview
247: (news) Bezos Blasts Off Donation & Nonprofit Trust Report
246:(news) Nonprofit Closure Trend & Steph Curry Joins NinetyToZero
245:(news) Fundraising Scrutiny & Frontline SMS Closes
244: (news)Donor Disclosure Fight & NCAA Athletes Can Earn
243: Ann Nguyen Exit Interview Podcast
242: (news) Buffett donates Billions Leaving Gates & NFL Pride History
241: The Story of freeCodeCamp - founder interview
240: (news) 5% Rise in US Giving & Juneteenth Official
239: (news) DAF legislation & Nonprofit Wins Pulitzer
238: How To Travel Ethically - Author interview
237: (news) Direct mail price hikes & OpenSecrets.org Launches
236: (news) Nonprofits in Tulsa & USAID Russian Hack
235: (news) Carbon Capture & Fighting Voter Suppression
234: Volunteering through the Pandemic with Golden
233:(news) $1B Meme Coin Donations & Nonprofit job report
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