Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
Interview with Meghan Daly, Whole Whale's Paid Social Manager about the changes that will impact digital advertisers on Facebook.
Simply put, iOS14 is Apple’s most current iPhone operating system. iOS14.5 is an update to this operating system that will include many things (including 200+ new emojis!), but the specific update that’s generating a lot of buzz is the launch of an in-app prompt. This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity.
Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt:
If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. This means it will also change whether you, as a Facebook advertiser, have access to that data.
272: How much should nonprofits budget for ads? The Nonprofit Ad Study
271: (news) Beware #GivingTuesday scams & Toy inflation impact
270: #GivingTuesday updates & Donor Trust Report
269: How to adjust Google Ad Grant Campaigns for EOY
268: (news) Inflation hits pantries & $3B prediction for #GivingTuesday
267: (news) Infrastructure $ for Nonprofits & COP26 Pledge Updates
266: What I learned at Whole Whale | Exit Pod interview with Janai
265: (news) Climate on Agenda & Nonprofit Ad Spending Study
264: Using Inclusive Language for writing online | InclusivityTool.com
263: (news) Whistleblower Aid vs Facebook & Amnesty out of Hong Kong
262: Fundamentals of Copywriting for a Cause
261: (news) Volunteers kidnapped & Breast Cancer Fraud
260: What happens when Cryptocurrency meets DAFS? Endaoment
259: (news) Nonprofits Helping Afghan resettlement and Indigenous community Reparations
258: (news) Changes at Change.org and NYC Housing self-dealing
257: (news) Billions Pledged at UN & Crypto Giving Trend
256: (news) Haiti Supply Chain Issues & Omaze lands $85M Funding
255: Planned Giving & The One Thing to Know
254: (news) Nonprofit Reality Show & 9/11 Day of Service
253: (news) HRC President Fired & Afghan Refugee Support
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