Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
Interview with Meghan Daly, Whole Whale's Paid Social Manager about the changes that will impact digital advertisers on Facebook.
Simply put, iOS14 is Apple’s most current iPhone operating system. iOS14.5 is an update to this operating system that will include many things (including 200+ new emojis!), but the specific update that’s generating a lot of buzz is the launch of an in-app prompt. This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity.
Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt:
If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. This means it will also change whether you, as a Facebook advertiser, have access to that data.
236: (news) Nonprofits in Tulsa & USAID Russian Hack
235: (news) Carbon Capture & Fighting Voter Suppression
234: Volunteering through the Pandemic with Golden
233:(news) $1B Meme Coin Donations & Nonprofit job report
232:(news) Gates Foundation Divorce & Vaccine Awareness work
231: Your Voice Matters: Author Interview
230:(news) Redistricting Battles & Thinning Girl Scout Cookie sales
229: What I learned in 5 Years at Whole Whale: Meredith Esquivel
228:(news) SCOTUS Deciding on Donor Privacy & Marijuana Funding for Nonprofits
227:(news) Homeless Hotels & Nonprofit Jobs Rise
226: The Social Policy of Homelessness
225:(news) Fraud to the left, Fraud to the right
224: How to 10x $ to Build Inclusive Affordable Housing
223:(news) Capitol Riot Fundraising & Good Econ Signals For NGOs
222:(news) Restrictive Voting, #StopAsianHate, & DAFS
220: How Issue Voter is shifting the focus
219: (news) NYC and ICE need to spend millions for nonprofit support
218: (news) $1B Stimulus for AmeriCorps + Rise in Giving Trend
217: Managing Cash Flow Through Crisis - GrowthForce
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