Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
Interview with Meghan Daly, Whole Whale's Paid Social Manager about the changes that will impact digital advertisers on Facebook.
Simply put, iOS14 is Apple’s most current iPhone operating system. iOS14.5 is an update to this operating system that will include many things (including 200+ new emojis!), but the specific update that’s generating a lot of buzz is the launch of an in-app prompt. This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity.
Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt:
If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. This means it will also change whether you, as a Facebook advertiser, have access to that data.
292: (news) Census undercount & Oligarch Philanthropy Problem
291: (news) Historic Refugee Crisis & $80M Crypto Donation Response
290: (news) Invasion of Ukraine Triggers Humanitarian Catastrophe
289: (news) DOJ Headaches & Public Benefit App
288: Fundraising Automations to Setup in Q1
287: (news) Nonprofits Prepare for Ukraine Evac & Volunteer Shortage
286: The Great U.S. Volunteer Shortage & CEO Transition at VolunteerMatch
285: (news) Don’t GoFundMe in Canada & Crisis at Textline Around Data Sharing
284: The Case for Crypto Donations - The Giving Block
282: (news) Nonprofits VS Spyware & National Blood Shortage
282: (news) NGO Capital for Capital Rioters & Red Cross Hack
281: (news) Thousands Serve on MLK Day & A Classy Acquisition
279: (news) PE Firm Acquires Nonprofit Tech & PEW 2021 Data
278: The Hidden Cost of COVID on Children Who Lose Parents
278: (news) Nonprofits Salary Struggles & Franklin A. Thomas Legacy
277: Predictions for Nonprofits in 2022
276: (news) log4j Nightmare Before Nonprofit Christmas & Jobs Report
275: (news) ‘Troll Philanthropy‘ and For-Profit Activism
274: The rise of remote fundraising through the pandemic with atlasGO
273: GivingTuesday up 9% & Clinton Foundation Down 75%
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