The Fractional C-Suite Retreat
Business:Marketing
Greg McDonough is the Managing Partner at Blackburn Capital Advisors. He’s also the host of the podcast “The Impactful Leadership show”. He sits down with host Joseph Frost to talk about the importance of fractional professionals and how they can help companies grow and manage tasks.
Takeaways
Quote of the Show:
4:27 “The way I built trust with my clients is by identifying a very small initial project. It could be a financial analysis, it could be work on PPP. There's a handful of things that I sort of dive into initially that I scope, it's small, it's a handful of hours with a work , there's a value proposition at the end for the client. And we execute on that. And when I deliver it very quickly, it turns into another conversation around what other opportunities they're seeing or struggling with or things that are on their desks that they may want to take off their desks.”
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