Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson.
It’s true but it’s an understatement to all that he’s done.
Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world.
We deep dive into how he and the senior management team developed their international growth strategy and talk about grants available for translation.
And for fun, hear about why the socks they sell are different in Sweden and Norway!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Joe - https://www.linkedin.com/in/jnocito/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Supply Chain - Show #86
Updated Format and Announcements - Show #85
Telemarketers and Jukeboxes in Costa Rica - Show #84
From 0 to 100 with Global Marketing - Show #83
Translation Strategy is Important - Show #82
American BBQ Sauce Translates Well in Dubai - Show #81
Ukrainian Employees and People - Show #80
Localize your Quotes - Show #79
What is an NFT - We’ll Translate it into English - Show #78
Translating Education into Experience - Show #77
Exporting into Hot Markets in the USA - Show #76
Podcasts and Translation - Show #75
Wendy as the Guest: Conquering Chaos Podcast - Show #74
Global Golf and Translation - Show #73
Disney – HP – Visa and Global Marketing - Show #72
It’s NOT If, But When – Protect your Reputation and Build Relationships - Show #71
What do HP, Adobe, and Ricoh have in Common - Show #70
Global Marketing and Translation in Risky Environments - Show #69
Champagne Moment in Global Marketing - Show #68
Half Human/Half Machine for Global Business Growth - Show #67
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström