The merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
In-store Bakery Is Back
Fresh Pulse: Meal Making and Mood Lifting
Forecasting with Confidence
A Thanksgiving Outlook
The Shifting Protein Landscape
The Sustainability Growth Opportunity
The Customer is Key in Multicultural Marketing
Private Brands in an Inflationary Period
Beverage Alcohol Trends and Outlook
The Silver Lining of CPG Inflation
C-Suite Conversations: Operating in a Purpose-driven Culture
Fresh Perspectives with Jonna and Sally: Leverage Fresh to Fight the Split Trip
Fresh Perspectives with Jonna and Sally: Inspire Consumers with Their Definition of Value
Fresh Produce in an Era of Inflation
Mine the Private Label and National Brand Gap
Retailers Are Dialing Up Innovation and Curation
C-Suite Conversations: Nurturing Happy and Healthy Homes
Achieving and Winning with Accurate Portrayals of Women and Girls in Media
More on Meats the Eye
March 2022’s Fresh Pulse
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The emPOWERed Half Hour
Right About Now with Ryan Alford
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The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
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