The merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
Busting the Myth that We’re Consuming Less
A Sneak Peek into “Inside America’s Kitchen”
Redefining Discovery for Cash-strapped Consumers
What Books Tell Us About the New Normal
The Value of the Plus-one Purchase
Turning the Tide of Tech
How CPG Retailers Can Rewrite Their Summer Playbook
Bold, Healthy Options Lead the Sweets & Snacks Innovation Awards
CPG Retail’s Role in Lifting Consumer Confidence
Consumer Insights from Mobility and Transportation
Leveraging the Complete View of the Beauty Market
Observations and Insights Across the Retail Landscape
Food and Beverage Consumer Trends — Frugal Fatigue
Fresh Pulse: Strategies Amid Declining Volume
The Future of Snacking
Fresh Pulse: Addressing the Challenges of 2023
Consumer Demand Revealed in Book Sales
CES Podcast No. 4: How Tech is Enhancing the Consumer Experience
CES Podcast No. 3: IT and TV Highlights from CES
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