The merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
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More on Meats the Eye
March 2022’s Fresh Pulse
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February 2022’s Fresh Pulse
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C-Suite Conversations: Directing Digital Transformation
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C-Suite Conversations: The Business of Joy
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C-Suite Conversations: Working Toward Seamless Omnichannel Experiences
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C-Suite Conversations: Growing through Innovation, Insights and Acquisition
Fresh Scorecard: Summer 2021
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