The merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
COVID-19’s Impact on CPG Retail (March 24, 2020)
As the Advertising World Turns – Your Audience is More Important Than Ever
Convenience Store Trends and Truths Shaping CPG
Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers
Important update on the 2020 IRI Growth Summit in the U.S.
Maximizing Ad Spend with Multi-Touch Attribution
The Business Case for Cannabis
Healthy Trends from the Dairy Case
Evolution of and Opportunities for Cannabis in the CPG Marketplace
Leveraging Deli to Grow Total Store Sales
The Role of E-Commerce in Impulse Snacking
Tap Into High-Potential Fresh Shoppers
The Seven Deadly Sins of New Product Innovation
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