The Passle Podcast - CMO Series
Business:Marketing
Legal business development has its best practices, yet every firm is different. An effective approach to BD is one that fits the firm, its people, and its clientele.
Today on the CMO Series Podcast Cam Dobinson is lucky enough to sit down with Emily McKeown, Business Development Director at Godfrey & Kahn to talk about how to build an authentic and effective approach to Business Development that fits your market and people.
Emily and Cam explore:
Episode 63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs
Episode 62 - Robyn Addis of LISI and #FollowFriday on building an inclusive community in professional services
Episode 61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams
Episode 60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm
Episode 59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms
Episode 58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives
Episode 57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm’s approach to BD from the ground up
Episode 56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community
Episode 55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms
Episode 54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO
Episode 53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today’s firm
Episode 52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO
Episode 51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career
Episode 50 - Celebrating our picks from the past year
Episode 49 - Murray Coffey on building the next generation of successful legal professionals
Episode 48 - Katie Cramond of McDermott Will & Emery on thinking internationally - a route to law firm growth
Episode 47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
Episode 46 - Dave Southern on driving legal BD with client-based collaboration
Episode 45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves
Episode 44, Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
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