Tips to Measure Digital Signage ROI
EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix
What’s the point of your communications? What are you trying to say, and what should people do or know once they see your message? Each reason for communicating will have its own goal and method of measuring success. How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI.
A message without something for the audience to do can’t be measured. You’ll have no idea if it worked or not. Maybe they saw it, maybe they liked it, maybe they didn’t. Every message needs a goal, a baseline and a call to action. To measure success, you can use URL visits, surveys, interactivity and more.
ROI needs to be a long-term, continuous process. Consistent measurement allows you to fine-tune your communications, your designs and your calls to action; and to engage more people to get the results you’re after.
- Understand why ROI matters for digital signage deployments
- Know how to formulate measurement goals and create a baseline
- Get tips on turning Return on Investment into Return on Involvement
- Find out why a good, measurable call to action is essential
- Learn how to measure ROI using surveys, QR codes, smartphone snaps and more
Read the full TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
Using Color Theory & Psychology in Digital Signage Design
Why Visix Software Training Is Essential to Success
Where to Put Digital Signs
Why Integration Partners Matter
Building a Content Strategy (for the New Year)
Get Into the Content Operations Mindset
The Best Event Signs Are Digital
How Digital Signage Fits into Unified Communications
Combatting Workplace Rumors with Good Communications
EX, CX, VX & Why Experience Matters
Design Tips for Interactive Screens
Digital Signs for Business
Employee Surveys - Dos & Don'ts
7 Ways to Keep Remote Workers Engaged
Campus Signage - Why Digital Is Better
Best Digital Signage Widgets for Different Users
12 Tips for Better Employee Communications
A Modern Guide to Manufacturing Signage
Experiential Design for Digital Signage
Designing Good Digital Signage Templates
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