Tips to Measure Digital Signage ROI
EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix
What’s the point of your communications? What are you trying to say, and what should people do or know once they see your message? Each reason for communicating will have its own goal and method of measuring success. How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI.
A message without something for the audience to do can’t be measured. You’ll have no idea if it worked or not. Maybe they saw it, maybe they liked it, maybe they didn’t. Every message needs a goal, a baseline and a call to action. To measure success, you can use URL visits, surveys, interactivity and more.
ROI needs to be a long-term, continuous process. Consistent measurement allows you to fine-tune your communications, your designs and your calls to action; and to engage more people to get the results you’re after.
- Understand why ROI matters for digital signage deployments
- Know how to formulate measurement goals and create a baseline
- Get tips on turning Return on Investment into Return on Involvement
- Find out why a good, measurable call to action is essential
- Learn how to measure ROI using surveys, QR codes, smartphone snaps and more
Read the full TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
Reopening After COVID-19 - Digital Signs for Safety
10 Quick Digital Signage Tips for CMS Managers
Voice-Activated Signage Explained
Video Walls - The Ins and Outs
Interactive Wayfinding and Directories - Plan for Success
Why Customer Experience Is the New Buzzword
Questions to Ask When Shopping for Digital Signage
Networking Basics for Digital Signage
Ideas to Make Your Signs Interactive
8 Scalable Features of an Enterprise CMS
5 Key Advantages of Enterprise Software for Digital Signs
PowerPoint Design for Digital Signs
Human-Centered Design for Digital Signage
Understanding Organizational Culture and Employee Types
Image Tips for Digital Signs
Four Digital Signage Shortcuts
Engaging the New Workforce with Digital Signs
Measuring the Effectiveness of Digital Signage Designs
Maintaining Momentum with Digital Signage
Engaging Business Teams with Digital Signage
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential