Tips to Measure Digital Signage ROI
EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix
What’s the point of your communications? What are you trying to say, and what should people do or know once they see your message? Each reason for communicating will have its own goal and method of measuring success. How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI.
A message without something for the audience to do can’t be measured. You’ll have no idea if it worked or not. Maybe they saw it, maybe they liked it, maybe they didn’t. Every message needs a goal, a baseline and a call to action. To measure success, you can use URL visits, surveys, interactivity and more.
ROI needs to be a long-term, continuous process. Consistent measurement allows you to fine-tune your communications, your designs and your calls to action; and to engage more people to get the results you’re after.
- Understand why ROI matters for digital signage deployments
- Know how to formulate measurement goals and create a baseline
- Get tips on turning Return on Investment into Return on Involvement
- Find out why a good, measurable call to action is essential
- Learn how to measure ROI using surveys, QR codes, smartphone snaps and more
Read the full TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
Feeding the Face-to-Face Channel
Internal Communication Trends for 2021
Employee Engagement Trends in 2021
Hardware Considerations for Digital Signage
Work From Home: Tech, Trends & Benefits
The Client Onboarding Process & Why It Matters
How (Not) to Communicate Effectively
How Digital Signage Technologies Are Adapting to COVID-19
It's Time for a Digital Signage Content Refresh
AV & Digital Signage Trends for 2021
A/B Testing for Digital Signage Content
ADA Guidelines for Digital Signage
How to Make Internal Communications More Authentic
Using Digital Signage for Activism & Inclusion
Automated Digital Signage – Set It and Forget It
Digital Signage for Health and Safety
Calls to Action - Examples & Advice for Digital Signage
Localization & Why It Matters
Digital Wayfinding 101
Why You Need Room Signs Instead of Tablets
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