Tips to Measure Digital Signage ROI
EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix
What’s the point of your communications? What are you trying to say, and what should people do or know once they see your message? Each reason for communicating will have its own goal and method of measuring success. How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI.
A message without something for the audience to do can’t be measured. You’ll have no idea if it worked or not. Maybe they saw it, maybe they liked it, maybe they didn’t. Every message needs a goal, a baseline and a call to action. To measure success, you can use URL visits, surveys, interactivity and more.
ROI needs to be a long-term, continuous process. Consistent measurement allows you to fine-tune your communications, your designs and your calls to action; and to engage more people to get the results you’re after.
- Understand why ROI matters for digital signage deployments
- Know how to formulate measurement goals and create a baseline
- Get tips on turning Return on Investment into Return on Involvement
- Find out why a good, measurable call to action is essential
- Learn how to measure ROI using surveys, QR codes, smartphone snaps and more
Read the full TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview
Using Digital Signs to Recognize Employees
Adding Digital Signs to Your Alert System
Get Inspired by Modern Marketing Trends
Automated Content for Digital Signs
Storytelling and Text Tips for Digital Signs
13 Ways to Fail at Digital Signage
Gamification Ideas for Digital Signage
Communications Planning for Digital Signs
Best Practices for Digital Signage Layouts and Playlists
Metrics and Measures on Digital Signs
16 Digital Signage Start Up Tips
Launching a Digital Signage Pilot
Digital Signage Design Primer 2 - Practical Tips
12 Ways to Increase Engagement with Digital Signs
14 Quick Digital Signage Content Ideas
How to Connect with Three Generations in the Workforce
Understanding Audience Motivations
Digital Signage Design Primer 1 - Basic Foundations
8 Steps to Plan a Digital Signage System
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