The Passle Podcast - CMO Series
Business:Marketing
The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture.
Today, Will Eke is lucky to welcome Allan Schoenberg, who is celebrating 3 years as Chief Communications Officer at Vinson & Elkins, to the CMO Series Podcast to discuss his unique career journey, and the pivotal role communications plays in today’s firms.
Allan and Will discuss:
Episode 63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs
Episode 62 - Robyn Addis of LISI and #FollowFriday on building an inclusive community in professional services
Episode 61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams
Episode 60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm
Episode 59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms
Episode 58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives
Episode 57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm’s approach to BD from the ground up
Episode 56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community
Episode 55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms
Episode 54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO
Episode 53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today’s firm
Episode 52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO
Episode 51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career
Episode 50 - Celebrating our picks from the past year
Episode 49 - Murray Coffey on building the next generation of successful legal professionals
Episode 48 - Katie Cramond of McDermott Will & Emery on thinking internationally - a route to law firm growth
Episode 47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
Episode 46 - Dave Southern on driving legal BD with client-based collaboration
Episode 45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves
Episode 44, Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
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