Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 31 March 2020
LinkedIn is the place to be if you’re B2B, we all know that. But are we getting to messaging, profile and social strategy correct? How can we possibly understand the algorithm (which keeps changing) and how can you tell if your message is even making a difference?
Like all social media there’s the good, the bad and the ugly. You still need to be yourself, polite and wear your “happy face” and know where the dangers lie, but this is business rather than socialising and sometimes it can be hard to tell the difference. For example, How do we build a LinkedIn network of followers and how do you find the balance between numbers and genuine connections?
There is literally no one else I would have on this radio show to educate you on priming your LinkedIn profile and LI social media planning than Jillian Bullock. She speaks all over Australia, is the only certified LinkedIn Ninja in Australia and is incredibly generous with her knowledge of the LinkedIn Matrix.
Welcome to the show Jillian.
Topics we’ll be covering:
When did you become an importer exporter? When you started dealing in Foreign Exchange...
The two flaws in our democracy revealed by Covid & the impact on small businesses
What can a local, Australian based sales platform offer my business?
Tracking time whilst doing time...
Nailing your Processes & Procedures
Full speed ahead - so what's an accelerator?
Tips on how to master first impressions and make that moment count
Survive & thrive in these uncertain times + HIghlIghting the basic mistooks your copy
Adapting, Pivoting and new revenue streams. Are you ready to hit the ground running after the slump?
How is the Government Supporting Small Businesses + Unpacking the Stimulus Packages
The latest round of Govt Stimulus Packages and how they will be delivered
Why genuine connections with your employees are more important than ever
Unpacking the latest round (and the others) Small Business Stimulus Packages - COVID-19
NBN - Put Simply, will it cope?
What makes a true leader and how can Small Business owners evolve to take that step up?
Finder - an Australian EntrepreTech Success Story, building from concept to global viability
Let’s not panic but rather, feel prepared
Do you really charge what you’re worth or do you undervalue yourSELF?
A Strategic Update on support services, software updates and disaster relief from the ATO
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