There’s a big problem I’ve noticed with video marketers today...
They’re stuck in the past.
They still act like all you need to do is create a great video and share it on social media to grow a massive audience and attract loyal customers.
But if you’ve taken a peek at your business’s social media analytics recently, you probably already know that’s not the case.
Yes, video will get more engagement than text alone. But unless you already have a significant audience, your video likely isn’t getting the exposure it deserves.
Fortunately, it's possible to stimulate a viral sharing effect, even if you don't have a massive ad budget!
In this episode, Marcus joins me to discuss how to promote videos effectively in 2017.
If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!
Why Video Promotion is Critical for Getting ROIIf you’ve been following WireBuzz for long, then you already know that the formula for video marketing ROI is to create videos with a high business impact and high exposure. After years of working in the video industry, I’ve discovered that many companies prioritize the wrong types of videos and rarely promote them effectively.
We’ve already discussed topic selection a great deal, including in episode 28 and episode 50. You may have even downloaded our free topic selection worksheet, which walks you through a series of questions designed to help you choose profitable video topics that will have an immediate impact in your business.
But choosing high-impact topics is only half the battle. Even the best video in the world won’t generate ROI if nobody sees it.
And that's why this blog post and podcast episode are dedicated entirely to the topic of video promotion.
Ep. 457: How to Use Video in Personal Relationships
Ep. 456: How Todd Used a Personalized Follow Up Video to Advance a Key Relationship
Ep. 455: Are you Carrying Baggage or Fuel?
Ep. 454: How to Use Video to Ice Break Cold Prospects
Ep. 453: Fast Immediate Reactions Are Dangerous
Ep. 452: David Meerman Scott on the Neuroscience of Proximity in Video
Ep. 451: Funny Moments Inside the Tony Robbins Green Room
Ep. 450: Go in the Car with Todd and his Team before his Tony Robbins Keynote
Ep. 449: Convert More Remote Buyers with a Strategy that Hits Home!
Ep. 448: How Todd's Training with a Client Generated $119M Using his Strategies
Ep. 447: How to Prepare Yourself for the Details so you can Win
Ep. 446: Why Event Marketing ROI Starts with Persona Segmentation
Ep. 444: The Butta Cakes Entrepreneurial Success Story
Ep. 443: How to Leverage FOMO at your Events
Ep. 442: 3 Biggest Mistakes Businesses Make With Hybrid, Virtual, and In-Person Events
Ep. 441: 6 Ways to Amplify your Event Marketing
Ep. 440: Todd Answers Questions About Video for Physical Products
Ep. 439: US Olympian Athlete Asks Todd How to Prepare for Interviews
Ep. 438: Google's "Seek to Action" for Key Moments in Video Search
Ep. 437: Listen to Todd's Interview on The Enlightened Executive w/ Susan Drumm
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