There’s a big problem I’ve noticed with video marketers today...
They’re stuck in the past.
They still act like all you need to do is create a great video and share it on social media to grow a massive audience and attract loyal customers.
But if you’ve taken a peek at your business’s social media analytics recently, you probably already know that’s not the case.
Yes, video will get more engagement than text alone. But unless you already have a significant audience, your video likely isn’t getting the exposure it deserves.
Fortunately, it's possible to stimulate a viral sharing effect, even if you don't have a massive ad budget!
In this episode, Marcus joins me to discuss how to promote videos effectively in 2017.
If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!
Why Video Promotion is Critical for Getting ROIIf you’ve been following WireBuzz for long, then you already know that the formula for video marketing ROI is to create videos with a high business impact and high exposure. After years of working in the video industry, I’ve discovered that many companies prioritize the wrong types of videos and rarely promote them effectively.
We’ve already discussed topic selection a great deal, including in episode 28 and episode 50. You may have even downloaded our free topic selection worksheet, which walks you through a series of questions designed to help you choose profitable video topics that will have an immediate impact in your business.
But choosing high-impact topics is only half the battle. Even the best video in the world won’t generate ROI if nobody sees it.
And that's why this blog post and podcast episode are dedicated entirely to the topic of video promotion.
Ep. 416: How to Differentiate your Business when you and your Competitors Sell the Same Thing w/ Kasen James
Ep. 415: The Biggest Problem Businesses Create with their Customer Journey w/ Jason Fair
Ep. 414: Don't Do This On LinkedIn! w/ Jordan Herelle
Ep. 413: Todd interviews Kim Le about how his Remote Selling Secrets helped her business
Ep. 412: Searching for a new job? Here's how to stand out! w/ Kasen James
Ep. 411: Vidyard Updates Crush LinkedIn! w/ Jordan Herelle
Ep. 410: Come Along with Todd & Thomas as they Close a Deal!
Ep. 409: 3 Steps for Planning Your Next Video Project w/ Jordan Herelle
Ep. 408: Why You Need To Create Momentum On Your Landing Page w/ Thomas Hicks
Ep. 407: How to Dominate B2B & B2C Sales w/ Jason Fair
Ep. 406: How to Fix Your Buyers Journey w/ Jordan Herelle
Ep. 405: Gated vs. Non-Gated Content w/ Jason Fair
Ep. 404: Reevaluating Pink Hair & Conversion Tactics w/ Thomas Hicks
Ep. 403: When You Should Invest In Professional Videos w/ Jordan Herelle
Ep. 402: Why You Need A Service Focused Mindset W/ Thomas Hicks
Ep. 401: How long does it take to make a video? w/ Jason Fair
Ep. 400: New Data Buyers Prefer to Buy Online w/ Jason Fair
Ep. 399: Why Your Projects Should be Led by a Strategist w/ Jordan Herelle
Ep. 398: Why Helpful Content Generates Leads
Ep. 397: 80% of Buyers Prefer Buying Remotely
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