Here at the edges of Lean, I love to talk with people who have taken Lean thinking into spaces far from the shop floor. Tirrell Payton is a lean thinker bringing lean to pharmaceutical marketing – a highly regulated, people-focused business area and one of the places where people are very likely to say, “You can’t do lean here!”. He joined me at the Edges of Lean to discuss why and how he does it.
Tirrell Payton
Tirrell Payton is a dynamic and compelling individual who brings energy and storytelling to any platform. As the leader of Nooma Group Consulting, Tirrell combines southern charm with strategic expertise honed at Kellogg. With a deep understanding of the realities and constraints of business and drug development, Tirrell and his team drive impactful transformation through innovation in large organizations. Tirrell specializes in bringing a fresh perspective to complex topics such as agility and transformation, organizational development, leadership and change management, management consulting, pharma (clinical operations, marketing), and entrepreneurship.
KEY TOPICS IN THIS PODCAST:
00:00:32 Bringing lean thinking to pharmaceutical marketing
00:03:49 Challenges of applying agile in regulated industries
00:08:04 Insights into the tendencies of the pharma industry
00:10:13 The challenges of not considering humans in decision-making
00:11:53 Shifting from software to the pharma industry
00:15:01 The importance of understanding regulations
00:23:12 Challenges in pharmaceutical marketing
00:28:09 Bringing people together post-pandemic
00:33:06 Lack of focus on outcomes versus activities
00:37:34 Applying scientific thinking across the company
00:43:28 Attributes of successful leaders
KEY TAKEAWAYS
Memorable Quotes From Tirrell Payton
"Learn to write. Learning to write forces you to clarify your thinking, and it makes you a better thinker.”
CONNECT WITH Tirrell Payton
Website: https://www.noomagroup.com/leadership/
LinkedIn: https://www.linkedin.com/in/tirrellpayton/
Ep 84 Continuous Improvement and the Artist Inside with Elisabeth Swan
Ep 83 Continuously Improving Your Employees’ Experiences with Lori-Ann Duguay
Ep 82 Continuously Improving Culture for Everyone with Chris Lalomia
Ep 81 Continuous Improvement and Women In Tech with Limor Bergman Gross
Ep 80 Continuous Improvement and the Root Causes of Burnout with Mohamed Saleh
Ep 79 Continuously Improving Your Cybersecurity with Karla Reffold
Ep 78 Continuous Improvement, Wisdom and Compassion with Wendy Nash
Ep 77 The Continuous Improvement Conversion Experience with Tom Hughes
Ep 76 Continuous Improvement and Generational Trauma with Elena Perella
Ep 75 Continuous Improvement and Couples Coaching with Dr. Robin Buckley
Ep 74 Continuous Improvement and Why Tools are Not Enough, with Martina Kuhlmeyer
Ep 73 Continuous Improvement and Finding Meaning at Work with Kevin Herring
Ep 72 Continuously Improving a Culture for Innovation with Norbert Majerus
Ep 71 Continuous Improvement and Agile Communication with Katja Schleicher
Ep 70 Continuous Improvement and Empathy with Anjani Mahabashya
Ep 69 Continuously Improving Your LinkedIn Profile with Daniel Alfon
Ep 68 Continuously Improving your SEO with Brandon Leibowitz
Ep 67 Continuous Improvement and Task Balancing with Kevin Gazzara
Ep 66 Continuous Improvement and Becoming a Coach with Sam Morgan
Ep 65 Continuous Improvement and Crowdsourcing Great Decisions with Soushiant Zangenahpour
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money