Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
115: Breaking into the $100B inside Donor-Advised Funds (DAF)
114: Understanding Lean Impact for Nonprofits
113: Startup using bottles to save the environment
112: One Billion Messages for Good with Twilio.org
111: How Box.org thinks about CSR and social impact
110: (short) How We spent $13k on a vitamin
109: Play That Pays at Playworks
108: The Creation of #GivingTuesday by the 92nd Street Y
107: Raising +100k Coats and Dollars From the Rising Generation at New York Cares
106: Harnessing Digital Campaigns
105: (short) Don't build that app!
104: Keeping Nonprofit Brands Current
103: What to do with Facebook Fundraising
102: Crafting a digital strategy for TFA
101: Lyft-ing up Social Impact: Inside CSR at Lyft
100: Seth Godin on nonprofit strategy & parenting
099: Earworms for good: Music for social impact
098: Crisitunities & other story telling campaigns tactics
097: How GuardianX is leveraging tech for social change
096: How to #win at Facebook advertising
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