Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
196: Is a full MBA worth it? Talking through the options
195: Giving Tuesday Tips and Predictions for 2020
194: How to Build a Cryptocurrency Donation campaign - Giving Block
193: (2 for 2) Impact ideas: Smart speaker donors, Marketplace for giving days, Donor Thank you service, white label GoFundme
192: (2for2) Impact ideas with Joe Magee - Kids media channel, UGC child symptoms, Family podcast history
191: (2 for 2) Under Profiled day, Homeless donation marketplace, and shower Social Impact Ideas
190: (2 for 2) Ideas for social impact with Visceral
189: How to Manage Grief in the Workplace - Lantern.co
188: How To Challenge Your Boss W/O Getting Fired
187: Data Visualization, Moving From Numbers to Narrative - Tara Todras
186 - How We Made a Fundraising Course from Idea to Launch
185: Raising $20k in 4 Days with Popcorn - Jack & Jill
184: Using Podcasting to Build Clients ~ Through the Noise
183: Ad Grant Application, Compliance & Creative Fall Ideas
182: #StopHateForProfit - Interview from Next In Nonprofits
181: How we lost a staff member due to H-1B Policy
180: Turning a Gala Virtual, Upaya Raised $302k
179: Virtual Reality for Impact with Mind Glow
178: Homelessness in the Time of COVID-19
177: The 7 Elements of a Primal Brand (reprise)
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