Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
214:(news) Nonprofit Revenge Giving for Rush Limbaugh & Nonprofit Job Trends
213: (news)GoFundMe Charity shutting down, CEOs resigned and removed
212: (news) Abuse At Homeless Shelter, Racketeering, and Puppy Bowl helps shelters
211: (news) Nonprofit Job losses, Giving Blck and Money making mittens
210: Human-centered Design - teenyBIG
209: Giving Tuesday results, Coercive Control language - NonprofitNewsFeed.com
208: How to Make Meaningful Media Content - FirstStage.org
207: Flexible Work and Job Sharing Strategy - Marathon Kids
206: The V-Shaped Volunteering Outlook - VolunteerMatch
205: Building Small Homes for the Holidays - Smalltimore Homes
204: Spotify Ideas for Social Impact
Whole Whale Holiday Playlist
203: Hiring Robots to Write Donor Letters - Addressable
202: Donor Thank You Ideas
201: Creativity: The Key to a Remarkable Life - Author Interview
200: What is coming in 2021 for Nonprofits?
199: BUILDING SMART NONPROFITS: A Roadmap For Mission Success - Author Interview
198: The Philanthropy Revolution - Author Interview
197: Is Your Nonprofit Getting to the Damn Point?
196: Is a full MBA worth it? Talking through the options
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