Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
135: Why Peer-to-Peer Fundraising Works - Rallybound.com
134: Raising $50M from online gaming with Extra-Life.org
133: Is this a mission or a vision statement?
132: Interviews from Engage For Good Conference 2019
131: (short) US Giving Drops 1.7% in 2018 - what gives?
130: How to manage thousands of volunteers - FoodForward.org
129: The Story of a FREE Fundraising Platform - GiveLively.org
128: RoundUp App: Making Change Matter for Charity
127: 6 LinkedIn Strategies of Nonprofits
126: Using AI for Ethical Impact
125: How to grow app and podcast audiences - Charity Miles
124: Instagram Donation Stickers: #MakeStoriesMatter
123: Using the Press to Tell Your Story
122: How to Run an Apps for Good Gathering
121: Start your Nonprofit Capital Campaign Right Now
120: (short) Facebook is not a social media platform
119: Why 350.org Dismantled Their 'Digital Team'
118: Elevator Pitch-off with 37 Vendors at #19NTC
117: Using Local Podcasts for a Purpose
116: The logic of good IA to improve websites
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