Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
234: Volunteering through the Pandemic with Golden
233:(news) $1B Meme Coin Donations & Nonprofit job report
232:(news) Gates Foundation Divorce & Vaccine Awareness work
231: Your Voice Matters: Author Interview
230:(news) Redistricting Battles & Thinning Girl Scout Cookie sales
229: What I learned in 5 Years at Whole Whale: Meredith Esquivel
228:(news) SCOTUS Deciding on Donor Privacy & Marijuana Funding for Nonprofits
227:(news) Homeless Hotels & Nonprofit Jobs Rise
226: The Social Policy of Homelessness
225:(news) Fraud to the left, Fraud to the right
224: How to 10x $ to Build Inclusive Affordable Housing
223:(news) Capitol Riot Fundraising & Good Econ Signals For NGOs
222:(news) Restrictive Voting, #StopAsianHate, & DAFS
221: Making sense of Facebook Tracking vs IOS 14
220: How Issue Voter is shifting the focus
219: (news) NYC and ICE need to spend millions for nonprofit support
218: (news) $1B Stimulus for AmeriCorps + Rise in Giving Trend
217: Managing Cash Flow Through Crisis - GrowthForce
216:(news) $61k for a tent and what $1.9T stimulus means for nonprofits
215:(news) Are billionaire gifts really gifts, and how nonprofits may be the future of news.
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