The Passle Podcast - CMO Series
Business:Marketing
As functions, marketing and business development are maturing in the legal industry. Firms have come to rely on these functions to deliver advantage and provide direction for growth.
That maturing did not happen overnight, nor did it happen without the hard work and expertise of dedicated marketing and business development professionals. Ed Lovatt is delighted to welcome Shanon Lazarus, Director of Marketing & Business Development at Bressler, Amery & Ross, to the CMO Series to discuss her journey at the firm.
Ed and Shanon cover:
Episode 91 - Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody
Episode 90 - Christy Walsh of Drew Eckl & Farnham on the move from CMO to COO as a legal marketer
Episode 89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing
Episode 88 - Silvia Van Den Bruel of Hausfeld on driving social inclusion and the role of legal marketing
Episode 87 - Kimberly Conyers on identifying pivotal moments in a legal marketing career
CMO Series REPRESENTS: Embracing Equity - Holding your own and finding joy in legal marketing
Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up
CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities
Episode 85 - Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer
CMO Series REPRESENTS - Embracing Equity: Harnessing the power of your network
Episode 84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand
CMO Series REPRESENTS - Embracing Equity: Carving a path in professional services marketing
Episode 83 - Douglas Szabo and Gail Lamarche of Henderson Franklin on responding to crises and the role of law firm leaders
CMO Series REPRESENTS - Embracing Equity: Bringing authenticity to professional services marketing
Episode 82 - Judith McKay of McCarthy Tétrault on content and its importance in effective professional services marketing
CMO Series REPRESENTS - Embracing Equity: The Role of Mentorship in Professional Services Marketing
CMO Series Special: Robyn Addis of LISI on what’s in store at the #FollowFriday Conference
Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs
Episode 80 - Anna Hedgepeth of Cranfill Sumner on her personal story about leading change management within a legal BD and marketing team
Episode 79 - Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture
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