Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
How hybrid workforces are becoming more efficient
Working in Clusivity
What does the future of experiential events look like
Event Tech Predictions
Behind Notified’s 2022 Benchmark Report
Behind the scenes at Shocklogic
First Sight Media: Learnings from the Event Tech Live livestream
The ins and outs of global events recovery
Why ’Quiet Quitting’ is bad for business
Composing the Metaverse
Blackthorn: easy event management for Salesforce
Zoom Events: Developing hybrid event innovation
Cvent CONNECT Europe 22: Cvent culture with Jamie Vaughan
Cvent CONNECT Europe 22: Patrick Smith on adapting to the new event model
Recfest: A Festival of opportunity
River of Light: Interview with Creative Director of Culture Liverpool
Situations Vacant: Is there a recruitment crisis in the events industry?
Following Twine’s thread of connection
Blockchain rocking beats
Do’s and do’s for sustainable events
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