Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Making Hay through the storm
Scottish Event Campus - Net Zero by 2030
A heart as big as Liverpool International Music Festival
Getting behind Bizzabo
How can brands bring back the boogie this festival season?
Introducing The Power of Events
Event adaptability with Conference Compass
Energy PR: Consumers’ attitudes to event sustainability
Trends in telco and what they mean for the event industry
Revolutionising the Secondary Ticket Market
AMR - Behind the letters of event strategy
Why the right event host is more important than ever...
All the way to Remo
The power of empathy - brought to book
Tracking changes at new model Hilton Birmingham Metropole
Changing lanes at Brooklyn Bowl
Farnborough International facility flying high
Ink Factory’s perfect picture
Talking shop with The Party Goddess
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