Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Podcast: James Huddleston, Certain, reveals top tips for revamping marketing strategies
Digital marketing at ICC Belfast to drive revenue & exposure
Podcast: Universal Live offers insight into its creative design process
Podcast: Aaron Kaufman, president, Fifth Element Group on business in events
Podcast: Vivacity Consulting founder on getting the most from your speakers
Podcast: Conference Compass’ Jelmer van Ast discusses apps for conferences
Podcast: Holly Moore, MD, reveals tactics behind Make Events
Podcast: Dan Thurlow on Glasgow’s Scottish Event Campus
Podcast: AV malpractice with Will Curran & Brandt Krueger
Reimagining ROI for events with Neil Mortimer of Wonder & newly launched Future Live Today
Podcast: Manchester Central’s Shaun Hinds on the future of tech in the venue
Podcast: Rob Murdoch discusses his upcoming Event Tech Live talk on data effectiveness
Podcast: Hellen Beveridge discusses GDPR
Podcast: Universal Live & Capita Travel and Events
Podcast: Cvent discusses the power of podcasts for events
Podcast: Kevin Waters from Event Resources Group on how to enter the event industry
Podcast: Louise Findlay-Wilson from Energy PR
Podcast: Are industry associations doing enough?
Podcast: Joe Davy from Banzai discusses marketing for events
Podcast: Universal Live’s Neil Clappison discusses “growing trend” of interactive content
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