Ex-pat American Dax Callner, strategy director at creative agency Smyle and president of the Experiential Marketing Measurement Coalition, returns to the EIN podcast 18 months after his last appearance.
In this episode, which has more answers than questions, Dax’s primary focus is a job Smyle did for the National Grid and how that relationship started during lockdown.
Dax looks at best means of telling the story that helps brands connect with their audiences and how Smyle’s creative/stratgic expertise solutions helped National Grid to revinvent its capital markets day.
Dax Callner tells host James Dickson about the power, the potential, in dumb questions,
how National Grid is ‘super cool’ in its initatives, picking key stories and ‘rock starring’ them, updating antiquated systems, finding key high emotion moments in the room and online, creating a sense of intimacy via video and much more.
Vendoir vidi vici
Deep into EventWell
Four on the Business Design Centre floor
Pleased to MEETYOO…
Fully loaded CLIPr
Conference Compass’ hybrid points
Ingenuity and Eventistry
Diversity is not enough
How CMOs should prep for the new event world
Exploring variables in Precision Communities
Truly Event Genius
Gower on growth at The Game Fair
Event Design for live…
Hosting government and much more at Manchester Central
Tune in to M&C Saatchi Talk
JUNO Live in July
Time for Recess...
New market for InEvent
Bournemouth 7s talks July 19 and tackling government indecision
Now hear this – Raccoon Events’ CEO hits back over Johnson’s delaying tactics
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