Guy Horner is CEO at brand experience specialist TBA Group, which operates three divisions: Sports, Brands, Entertainment, and provides for a stellar set of clients including Red Bull Racing, Diageo, Dr Martens, Carlsberg, World Rugby, The FA, F1 and Formula 1.
In this episode, Guy Horner discusses the changing landscape for brand experiences, virtual launches, unpacking the power of the pivot, platforms and tech, extending the footprint for exhibitions, storytelling in 2021 and TBA’s recent acquisition of marketing agency Top Banana.
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Working in Clusivity
What does the future of experiential events look like
Event Tech Predictions
Behind Notified’s 2022 Benchmark Report
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First Sight Media: Learnings from the Event Tech Live livestream
The ins and outs of global events recovery
Why ’Quiet Quitting’ is bad for business
Composing the Metaverse
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Zoom Events: Developing hybrid event innovation
Cvent CONNECT Europe 22: Cvent culture with Jamie Vaughan
Cvent CONNECT Europe 22: Patrick Smith on adapting to the new event model
Recfest: A Festival of opportunity
River of Light: Interview with Creative Director of Culture Liverpool
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Following Twine’s thread of connection
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Do’s and do’s for sustainable events
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